Bom negócio

Giles Slade, in his book “Made to Break,” traces the term “planned obsolescence” to a 1932 pamphlet, circulated in New York, titled “Ending the Depression through Planned Obsolescence.” The term gained currency in 1936, through a similarly themed essay in Printer’s Ink, “Outmoded Durability: If Merchandise Does Not Wear Out Faster, Factories Will Be Idle, People Unemployed.”